Akash Joshi
Sr Manager Campaign Design Analytics and Reporting @RBC
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WORK HISTORY
Sr Manager Campaign Design Analytics and Reporting @RBC
EDUCATION
Nirma University
Bachelor of Technology (B.Tech.), Computer Engineering
Institute of Management Technology, Ghaziabad
PGDM, Marketing
Chonnam National University
Global MBA, Marketing/Marketing Management, General
SKILLS
ABOUT AKASH JOSHI
A CRM and Analytics professional with 10 years of experience in data driven decision making for retail and business banking for HSBC bank. Experienced in building and managing cross-functional teams onshore and offshore driving data insights driven CRM strategy for assets and liabilities products across multiple geographical markets.(APAC, LATAM and Canada) Working knowledge of machine learning and analytical projects such as building product X-sell propensity models, customer segmentation, implementing customer contact strategy, building customer and product lifetime value models, campaign measurement and testing and conducting ad-hoc analysis. Extensive exposure of collaborating across major banking verticals including Risk, Finance, Digital, Marketing and Channels.
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