Akashdeep Attri
Aftermarket Business Manager | Expertise in After Sales Operation | Network Expansion | Route to Market Expertise | Sales Volume Leadership
- Role
- Regional Manager at Royal Enfield
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Akashdeep Attri
Result-driven professional possessing over 12 years of experience in Sales & Marketing,After Market Business Development(Service and Parts), Service Planning, NetworkExpansion, CX
Experience
Regional Manager
Jan 2025 — Present · Mumbai, IN
Managed 550+ million annual aftermarket sales volume, representing largest portfolio responsibility in organization. Drove strategic account growth through customized engagement programs targeting Genuine Motorcycle Accessories (GMA) and RE Essential (bike-care products) segments 3. Increased market share by 22% regionally through focused account development and retailer engagement initiativesDistributor & Channel Relationship Management: 1. Developed and executed distributor management strategies ensuring optimal inventory levels, parts availability, and business growth across all channels 2. Led retailer and mechanic engagement initiatives driving on-board of 150+ new retail partners and achieving 85%+ network participation in promotional campaigns 3. Implemented RE Kart (Retailer Ordering Management System) improving order accuracy by 35% and distributor visibility across supply chain 4. Monitored and analyzed weekly/monthly order patterns to formulate strategic growth plans and address supply-demand imbalances proactively Market Analysis & Business Planning 1.Conducted competitive market analysis covering pricing, competitor strategies, and promotional schemes,presented findings to senior leadership for strategic decision-making 2.Analyzed market potential using UIO data to set realistic yet ambitious sales targets aligned with regional and national objectives 3.Identified growth opportunities in accessories and service segments, resulting in 40%+ business uplift in emerging categories Promotional & Campaign Management 1.Planned and executed integrated promotional campaigns including street campaigns, van activities, and retailer/mechanic meetings 2. Delivered promotional campaign results exceeding targets by 15-20% through strategic timing, targeted messaging, and partner activation
Education
Gyan Vihar School of Engineering and Technology
Master's degree, Energy Engineering
Gyan Vihar School of Engineering and Technology
Bachelor's of engineering, Mechanical Engineering
2008 — 2012
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