Akash Arora
Marketing and Growth Consultant || Performance Marketing
- Role
- Marketing and Growth Consultant at Gokul
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Akash Arora
Led comprehensive business growth initiatives that delivered exceptional results across…
Experience
Marketing and Growth Consultant
Apr 2024 — Present · Jaipur, IN
Orchestrated 24% YoY sales growth to ₹7.1 Cr by deploying integrated marketing campaigns, influencer partnerships, and conversion-optimized festive promotions (ROI-focused, customer acquisition, campaign management, brand awareness).• Launched new verticals in fruit catering for premium B2B events, accelerating market penetration and revenue diversification (go-to-market, B2B marketing).• Digitized business operations with ERP/barcode systems, enabling real-time inventory visibility and reducing shrinkage by automating reconciliation of ₹4.5 Cr stock (process optimization, digital transformation).• Directed a cross-functional team of 30 spanning procurement, sales, and fulfillment; set KPIs and led agile workflows for operational excellence (team leadership, cross-department collaboration).• Drove product strategy by launching 200+ SKUs of premium & exotic lines, increasing average order value and enhancing brand positioning (portfolio management, customer segmentation).• Pioneered AI tool integration (Midjourney, ChatGPT) for creative design, accelerating campaign delivery and enhancing content quality (marketing automation, AI-in-marketing, creative direction).• Closed high-value corporate gifting deals, strengthening B2B relationships and market reputation (account management, key client acquisition).• Spearheaded SOP development and business process reengineering, transforming legacy retail into a scalable, data-led enterprise (change management).
Education
Symbiosis Institute of Computer Studies and Research
BBA-IT, Business Administration and Management, General
2014 — 2017
Masters' Union
Certification, Strategic Marketing & Artificial Intelligence
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