Akash Yadav

Experience

1. Head of Off-page Seo

   Appy Pie

   Aug 2019 — Present

   Lead a team of over 10 marketing professionals to develop and execute comprehensive off-page SEO strategies.Acquired high-quality backlinks from prestigious websites such as HubSpot, USA Today, and VentureBeat.Enhanced on-page SEO for several products, resulting in a significant increase in organic traffic.Spearheaded social media marketing initiatives on YouTube and Instagram, boosting brand promotion efforts.Executed competitor acquisition strategies that led to increased traffic and revenue growth.Maintained up-to-date knowledge of SEO best practices and algorithm changes to ensure optimal performance.Created and optimized SEO-friendly content for various pages, improving search engine rankings and user engagement.Monitored and reported on key SEO metrics, including rankings and organic traffic, to track performance and identify improvement areas.Utilized tools such as Moz, SEMrush, AHrefs, Screaming Frog, Google Analytics, and Buzzstream to enhance SEO strategies.Executed technical SEO deliverables, including UAT checks, robots.txt checks, XML sitemap analysis, redirect mapping, canonical tags, broken links, 404 errors, and unindexable pages.Managed content deliverables, including content briefs, content audits, keyword research, competitor analysis, landing page optimization, and metadata review.Performed ongoing keyword research to identify new opportunities and emerging trends.