Akash Vyas

ROI-Driven Performance Marketer and Strategist | Ex-Google vendor | Ex-Meta vendor | Ex-Accenture

Role: Sr Account Manager - Performance Marketing at dentsu
Location: Hyderabad, TG, IN
LinkedIn followers: 500 followers

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About Akash Vyas

Igniting Brands with Data-Driven Marketing Strategies As a seasoned…

Experience

Sr Account Manager - Performance Marketing
dentsu
Jul 2022 — Present · Hyderabad, IN
Data-Driven Optimization: Built custom dashboards leveraging Google Analytics and other tools, delivering clear insights that fueled improvement in overall campaign effectiveness.Created detailed monthly reports on key metrics like cost per install (CPI), cost per conversion (CPC), and customer lifetime value (CLV), empowering stakeholders with data-driven decision-making.Secured High-Value Partnerships: Leveraged strategic account management principles to cultivate strong relationships with key clients. This resulted in negotiated performance-based contracts, ensuring alignment between our success and theirs. Additionally, fostered collaboration to develop co-branded campaigns that expanded reach and drove significant performance increases for both parties.

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Akash Vyas

Experience

Sr Account Manager - Performance Marketing

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