Akash Vaswani
Data-Driven Marketing Executive at JPMorgan Chase
- Role
- Managing Director, Home Lending Brand and Acquisition at JPMorganChase
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Akash Vaswani
Dynamic and results-oriented Data-Driven Marketing Executive with a proven track record of driving strategic marketing initiatives using data, analytics and AI. Adept at leveraging consumer insights to optimize campaigns and enhance ROI. Experienced in leading cross-functional teams in global settings to deliver innovative marketing solutions.Proven success increasing revenue, growing market share and reducing cost whilst lifting customer satisfaction and team engagement.
Experience
Managing Director, Home Lending Brand and Acquisition
May 2023 — Present · Columbus, OH, US
Responsible for all awareness and acquisition marketing across the JPMorgan Chase home lending business through digital, direct and B2B channels. Leveraged data, analytics and AI to develop and execute an end-to-end strategy used to grow market share in a high-rate environment. Married propensity models with targeted offers and value propositions to grow top-of-funnel and increase overall funded volumes with strong ROI. Leveraged matched market testing to validate and measure success of actions.Developed an innovative, large-scale social influencer program where loan officers are able to develop and post self-generated, relevant and engaging content across multiple social platforms while remaining compliant with all legal and regulatory standards. A big differentiator from the standard, templated approaches used by other large competitors.
Education
University of Sydney
Bachelor of Commerce (B.Com.), Accounting
University of Sydney
Bachelor of Engineering (B.Eng.), Computer Software Engineering
Skills
- Microsoft Excel
- Powerpoint
- Crisis Management
- Cost Management
- Business Analysis
- Kpi Implementation
- Management
- Management of Change
- Financial Modeling
- Project Management
- Retail Banking
- Financial Services
- Banking
- Risk Management
- Business Strategy
- Strategic Negotiations
- Finance
- Financial Analysis
- Reporting & Analysis
- Stakeholder Management
- Change Management
- Leadership
- Strategy
- Microsoft Office
- Data Analysis
- Written & Oral Presentation Skills
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