Akash Singh
Breaking Down GTM for Tech
- Role
- Marketing Associate at Pangolin
- Location
- Kochi, IN
- LinkedIn followers
- 500 followers
About Akash Singh
After speaking with many CXOs and founders in the tech-for-good space, a common issue…
Experience
Marketing Associate
Nov 2021 — Present
As a B2B Marketing Associate specializing in the sustainability and climate sectors, my role revolves around creating and executing strategies that cater specifically to environmentally-conscious businesses. Here\'s how my experience aligns with this focus- Sustainability-Centric Market Strategy: Employing tools like Excel, Tableau, and Google Analytics, market research in the climate and sustainability sectors informs data-driven strategies tailored to eco-conscious businesses- Tailored Eco-content Creation: Leveraging Adobe Creative Suite and Canva, specialized content such as case studies, whitepapers, and thought leadership pieces directly addresses sustainability concerns for our clients- Digital Marketing Expertise: Utilizing SEO tools and email marketing platforms like Mailchimp and HubSpot, campaigns engage climate and sustainability businesses, optimizing online presence and fostering meaningful connections- Strong Client Relations: Managing CRM systems like Salesforce and HubSpot, relationships with climate and sustainability sector clients are nurtured, providing dedicated support and aligning initiatives with eco-friendly values- Data-Driven Insights & Reporting: Analyzing campaign performance through Google Analytics, Mixpanel, and Power BI, strategies are refined based on data insights, and comprehensive sustainability reports are delivered- Collaboration for Sustainable Goals: Collaborating efficiently through platforms like Slack and Microsoft Teams, cross-team efforts ensure marketing aligns seamlessly with the mission to advance sustainability in business practices.
Education
Singhania University
Master of Arts - MA
2019 — 2020
Jiwaji University
Bachelor of Business Administration - BBA
2016 — 2019
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