Akash Rajdeep
Marketing Manager - Digital Marketing
- Role
- Performance Manager at Bajaj Finserv
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
Experience
Performance Manager
Oct 2021 — Present
Collaborated as a core member in the enterprise-wide migration from Oracle CDP (Unity) to Salesforce CDP, partnering with IT and data engineering teams to define data schemas, event mapping, and real-time audience sync frameworks. Led user-end testing during the migration from Oracle Responsys to the in-house UCM (Unified Campaign Manager) platform, identifying key workflow issues and ensuring a smooth transition with zero campaign downtime and improved delivery accuracy. Internal MarTech consultant, partnering with IT to train campaign teams on Salesforce CDP, Oracle Responsys, CleverTap, and Paid Media; developed SOPs and data-handling frameworks for efficient platform adoption. Defined and deployed a scalable offline-to-online marketing architecture, connecting paid media, CRM, call center, and field sales workflows to enable unified lead tracking, attribution, and sales conversion analytics. Initiated an omnichannel engagement framework for SME and PL business segments, designing full customer journeys from acquisition across Web and App platforms; orchestrated personalized communication flows for drop-off users through Notifications, WhatsApp, SMS, and Email, leveraging CleverTap and Salesforce CDP for unified targeting and conversion optimization. Initiated pixel and event-level integrations across Google, Meta, and programmatic partner platforms, improving conversion accuracy and enabling automated remarketing framework within Salesforce CDP. Drove 32% increase in qualified traffic and 26% revenue growth by devising a full-funnel growth marketing strategy across Paid Media (Google, Meta, Bing, DV360), CRM, and analytics.
Education
International School of Business & Media
Master of Business Administration - MBA, Marketing
2017 — 2019
International School of Business & Media, Pune
Master of Business Administration, Marketing
Savitribai Phule Pune University
Bachelor's degree
University of Pune
Bachelor of Business Administration
Skills
- Event Management
- Management
- Photography
- Photoshop
- Deejaying
- Leadership
- Microsoft Excel
- Powerpoint
- Research
- Microsoft Word
- Social Media
- Wedding Photography
- Event Planning
- Microsoft Office
- Sales
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