Akash Nihalani
- Role
- Marketing Communications Lead at RCM
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Akash Nihalani
Marketing leader with 11+ years of experience across agency, consulting, and enterprise…
Experience
Marketing Communications Lead
Jul 2025 — Present · Mumbai, IN
Lead a 35-member cross-functional team spanning brand, digital, creative and CSR, managing an active portfolio of 40+ product categories (450+ products) a complex multi-tier distribution network- Redesigned creative production workflows by introducing AI-enabled processes, doubling individual output from 2 to 4 creatives per person per day, effectively expanding capacity without adding headcount- Drove a 10–12 percentage point improvement in associate buyer retention through community-led activations and structured product use-case communication, shifting first-cycle repeat purchase rates from ~20% to ~30%- Grew organic reach across social platforms by reorienting content strategy around product education and community engagement, reducing dependence on paid acquisition- Shifted follower acquisition from paid media to in-store product trial activations, lowering cost-per-acquisition while deepening on-ground brand engagement- Strengthened cross-functional alignment between marketing, supply chain and category teams, improving brand consistency across distribution channels and reducing execution bottlenecks
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