Akash Nihalani

Role
Marketing Communications Lead at RCM
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Akash Nihalani

Marketing leader with 11+ years of experience across agency, consulting, and enterprise…

Experience

  1. Marketing Communications Lead

    RCM

    Jul 2025 — Present · Mumbai, IN

    Lead a 35-member cross-functional team spanning brand, digital, creative and CSR, managing an active portfolio of 40+ product categories (450+ products) a complex multi-tier distribution network- Redesigned creative production workflows by introducing AI-enabled processes, doubling individual output from 2 to 4 creatives per person per day, effectively expanding capacity without adding headcount- Drove a 10–12 percentage point improvement in associate buyer retention through community-led activations and structured product use-case communication, shifting first-cycle repeat purchase rates from ~20% to ~30%- Grew organic reach across social platforms by reorienting content strategy around product education and community engagement, reducing dependence on paid acquisition- Shifted follower acquisition from paid media to in-store product trial activations, lowering cost-per-acquisition while deepening on-ground brand engagement- Strengthened cross-functional alignment between marketing, supply chain and category teams, improving brand consistency across distribution channels and reducing execution bottlenecks

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Akash Nihalani — Marketing Communications Lead at RCM in Mumbai, MH, IN | Unifers