Akash Nigam

About Akash Nigam

Do something today that your future self will thank you for” As a seasoned…

Experience

1. Deputy Manager Marketing

   Greenpanel Industries Limited

   Mar 2024 — Present · Gurugram, IN

   Developed and implemented marketing strategies to promote MDF products across TV, radio, print, and online platforms.• Designed and executed ATL advertising campaigns, creating content for TV commercials, radio spots, billboards, and print ads.• Ensured all marketing materials followed brand guidelines and effectively communicated the brand’s message.• Executed branding activities for distributors, customers, and client/showroom development across PAN India, including in-shop branding, ACP, and GSB• Generated creative ideas and content for BTL campaigns that resonated with target audiences.• Representing the brand at trade shows and major industry events to enhance visibility and engagement i.e. Architects, Builder, Carpenter, Influencers.• Planned and executed 2 major campaigns during the tenure during the IPL by selecting effective media channels collectively achieving over more than 150 Million impressions. audience.• Managed the factory requirements, coordinating the creative requirements, execution of POSM materials, balancing SIH at the factory level.• Planned and executed sponsorship activations to maximize brand visibility and engagement during IPL matches with Delhi Capitals.• Spearheaded IPL campaigns and a powerful durability and strength TVC, winning Abby Awards and significantly increasing Greenpanel\'s visibility in the MDF category.• Managing vendor relationships, including PI/PO preparation, invoicing, and payments.

Education

• Mahatma Hansraj Modern School, Jhansi

  Intermediate, Commerce

  2014 — 2015

• Bundelkhand University, Jhansi

  Bachelor of Commerce, Business/Commerce, General

  2016 — 2018

• Jaipuria Institute of Management

  PGDM - Marketing, Marketing & Logistics

  2018 — 2020