Akash Kumar
Performance Marketing Expert | Meta & Google Ads Specialist | ROI-Driven Growth Strategist
- Role
- Performance Marketing at NEXTBIGBOX®
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Akash Kumar
Performance Marketer | Meta & Google Ads Expert | Data-Driven Growth StrategistWith 3 years of hands-on experience in paid media, social media strategy, and performance marketing, I specialize in managing high-budget Meta (Facebook & Instagram) and Google Ads campaigns that drive measurable business growth. Over the years, I have successfully handled an ad spend of INR 7-8 crore, consistently optimizing campaigns for maximum ROI, lower CPL, and higher engagement- What I Do Best- Paid Media Strategy: Managing INR 20-22 lakh/month in ad spend, driving 50% higher lead generation and improving ROI by 20%- Conversion Optimization: Implementing A/B testing, audience segmentation, and landing page optimization to boost CTR, ROAS, and conversion rates- Full-Funnel Marketing: Crafting high-converting webinar funnels and digital product campaigns that generate leads at an optimized cost- Data-Driven Decisions: Analyzing CTR, CPM, ROAS, CAC, and other key metrics to refine campaign performance- Creative Strategy: Collaborating on ad creatives, messaging, and targeting strategies to enhance engagement by 20%- Why Work With Me?I believe in blending data, creativity, and strategy to craft high-performing campaigns that don’t just generate traffic but drive real business impact. Whether it’s lead generation, e-commerce sales, or brand awareness, I have helped businesses scale profitably with intelligent ad spending and continuous optimization- Tools & Expertise- Advertising Platforms: Meta Ads Manager, Google Ads- Analytics & Tracking: Google Analytics, Facebook Pixel- Landing Pages & Funnels: Swipe Pages, WordPress- Creative Tools: Canva- Marketing Automation: Retargeting, Lookalike Audiences, Email Marketing- Notable Achievements- Executed high-ticket webinar funnels generating leads at just INR 19 per lead- Reduced CPL by 30% through audience refinement and optimized ad creatives- Boosted ROAS by 40% using advanced targeting and budget optimization- Let’s Connect!If you\'re a business looking to scale your paid marketing campaigns, or a brand searching for a data-driven marketer to drive your growth strategy, let’s connect! I am always open to discussing new projects, strategies, and growth opportunities.
Experience
Performance Marketing
Sep 2025 — Present · Dwarka, IN
Education
upGrad.com
Digital Marketing, Digital Marketing
Delhi School of Internet Marketing
Master Course in Digital Marketing , Digital Marketing
2019 — 2020
APJ Abdul Kalam Technological University
Bachelor of Commerce - BCom, bachelor in commerce
2018 — 2020
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