Akash Jha

About Akash Jha

Digital marketing leader with 7+ years driving organic growth and lead generation across e-commerce, logistics, and B2B sectors. Pioneering Generative Engine Optimization (GEO) strategies leveraging LLMs for AI-driven search visibility, alongside technical SEO, content strategy, and multi-channel execution.​Career HighlightsScaled organic traffic 200%+ for DTDC Australia through enterprise SEO, keyword optimization for shipping integrations (Isend), local franchise lead generation, and GEO adaptations for LLM-powered queries.Delivered e-commerce SEO for WOW Skin Science, optimizing SKUs and beauty content clusters to dominate high-intent searches like \"hair oil benefits,\" while implementing LLM-friendly structured data.Managed B2B lead gen at Research Nester Analytics (Noida), achieving top rankings for market research keywords via SEO, PR backlinks, LinkedIn amplification, and generative AI content optimization.​Handled 15+ client projects at GMR Web Team as agency specialist, balancing SEO audits, social media growth, ROI-focused reporting, and early GEO experiments for conversational search.Core ExpertiseTechnical SEO & GEO: Site audits, Core Web Vitals, schema markup, LLM prompt engineering for AI search (Perplexity, ChatGPT optimization), GA4/Search Console mastery.E-commerce & Lead Gen: Shopify/WooCommerce optimization, keyword research (Ahrefs/SEMrush), conversion funnels enhanced by generative content strategies.Social & PR: LinkedIn/Twitter campaigns, backlink acquisition, content syndication for authority building in both traditional and AI engines.Agency Operations: Multi-project management, client reporting, competitive analysis across industries with forward-looking LLM integration.Tools & ApproachProven track record launching scalable strategies for D2C brands, logistics platforms, and research firms. Passionate about data-driven decisions that turn traditional and AI search visibility into revenue.​

Experience

1. Search Engine Optimization Specialist

   Dtdc Australia

   Oct 2024 — Present · IN

   Traffic Growth: Successfully scaled organic traffic, LLMs Traffic and improved domain authority through aggressive backlink acquisition and on-page optimization.Keyword Dominance: Achieved page 1 rankings for competitive logistics terms ​Platform Expertise: Led technical SEO audits and implementation for WordPress-based infrastructure, improving site speed and mobile usability.Data-Driven Decisions: Utilizing Google Analytics 4 (GA4) and Search Console to identify market gaps in the cross-border shipping sector.​

Education

• Biju Patnaik University of Technology, Odisha

  Bachelor of Technology - BTech, Mechanical Engineering