Akash J.
Brand Head – 2DUDES | Leading India’s Fastest Growing Menswear Label | 250+ Stores | Branding • Retail • Sales • Strategy • Fashion Leadership
- Role
- Brand Head at 2 Dudes
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Akash J.
Currently heading 2DUDES, one of India’s fastest-growing menswear brands with a…
Experience
Brand Head
Jul 2021 — Present · Mumbai, IN
Responsibilities:• Responsible for complete P&L ownership and strategic direction of the brand across India.• Spearheading operations across Exclusive Brand Outlets (EBOs), Shop-in-Shops (SIS), and Multi-Brand Outlets (MBOs).• Leading cross-functional teams in Branding, Sales, Marketing, Operations, Finance, HR & Analytics.• Formulating and executing annual retail expansion and brand visibility plans.• Developing and managing strong channel partnerships, distributors, and franchisees.• Driving retail performance, merchandising, and inventory optimization across all formats.• Conceptualizing and executing nationwide marketing and brand campaigns to enhance visibility and engagement.• Managing key commercial metrics including ROI, GMROI, sell-throughs, and profitability ratios.• Guiding the creation of new store formats, retail experiences, and franchise models.• Introducing data analytics systems to improve forecasting, planning, and decision-making.Key Achievements: Expanded brand presence to 250+ stores across 15+ Indian states. Elevated 2DUDES into one of India’s most recognized emerging menswear labels. Strengthened retail profitability through operational discipline and sales innovations. Built a robust team culture fostering creativity, ownership, and excellence. Executed nationwide marketing collaborations and impactful brand campaigns.
Education
K.J. Somaiya Institute Of Management Studies and Research
Master of Business Administration - MBA
2019 — 2021
National Institute of Engineering, MYSORE
Bachelor of Engineering - BE
2014 — 2018
Marimallappa's Pre-University College
HSC
2012 — 2014
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