Akash Gupta

About Akash Gupta

I am a Product Growth, CRM, and Lifecycle Marketing professional with over 6 years of experience in driving user engagement, customer retention, and revenue growth for digital-first and SaaS companies.My expertise lies in Growth Strategy, CRM Automation (MoEngage, Clevertap, WebEngage), Funnel Optimization, SEO, and Performance Marketing. I have successfully executed user acquisition and retention strategies by leveraging tools like Google Analytics 4, Firebase, SQL, and A/B Testing.At organizations like LEA Clothing Co, Classplus, and Adda247, I have- Boosted user retention by 30%+ through lifecycle marketing- Improved conversion rates by 25-30% with funnel optimization and UX revamps- Reduced Day 0 uninstalls by 60% by enhancing onboarding experiences- Increased organic traffic by 25% via on-page and technical SEO improvements- Automated cross-channel CRM journeys, improving engagement by 40%I specialize in Growth Loops, Retention Strategies, Lifecycle Marketing, Funnel Optimization, Product-Led Growth, and Data-Driven Decision Making. My approach combines user behavior analysis, personalized engagement strategies, and marketing automation to deliver measurable impact at scale.Passionate about building seamless digital experiences, I am constantly exploring new ways to optimize customer journeys, enhance acquisition funnels, and scale retention across products.I am excited to connect with like-minded professionals and recruiters looking for expertise in Growth Marketing, CRM Management, Product Strategy, SaaS Marketing, and User Retention.

Experience

1. Crm & Growth Manager

   Oliveboard

   May 2025 — Present · Noida, IN

   CRM & Growth Manager — OliveboardAt Oliveboard, my focus was to understand how students used the platform and improve their experience — whether it was onboarding, engagement, payment flow, or reactivation. A big part of my role was running experiments, testing product journeys, and using data to make decisions that actually moved metrics.What I accomplished: Built and executed CRM-led lifecycle journeys that increased platform activity, resulting in a 20% lift in Monthly Active Users and 19% lift in Daily Active Users. Improved the checkout and payment flow by identifying drop-off patterns and testing variations, which led to a 191% increase in payment conversions. Helped drive 125% revenue growth by running targeted campaigns, segmenting users based on behavior, and creating user journeys that felt personalized. Improved the early learning experience, enabling 72% more users to move from sign-up to their first course visit, just by fixing friction points and aligning messaging with intent.How I worked:Used tools like GA4, SQL, MoEngage, and product analytics dashboards to understand user behavior, measure what worked, and prioritize what didn\'t.Ran A/B tests for emails, push, in-app messages, landing pages, and flows to validate ideas instead of relying on assumptions.Did hands-on work with funnel analysis and product/event testing to spot bottlenecks early and suggest improvements.Partnered closely with product, design, and marketing teams to ensure campaigns and user experience felt consistent, meaningful, and helpful.

Education

• Monad University

  Master of Business Administration - MBA, Marketing/Marketing Management, General