Akash Desai
Performance Marketing Manager at T-Rex Agency | Google Ads | Meta Ads | SEO | Lead Generation
- Role
- Performance Marketing Manager at T-Rex Agency
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Akash Desai
I possess over 5 years of experience in driving business growth through targeted…
Experience
Performance Marketing Manager
May 2022 — Present · Pune, IN
Key Responsibilities- Led multi-channel acquisition strategy across Google Ads, Meta Ads, and Microsoft Ads for clients across Real Estate, D2C, Education, and Travel sectors- Managed ₹2.5Cr+ annual paid media budgets with focus on ROI, CAC control, and revenue contribution- Built end-to-end tracking architecture using GTM, GA4, and Meta Pixel to improve attribution accuracy and performance visibility- Optimized full-funnel performance (Traffic → Lead → Conversion → Revenue) through structured experimentation and CRO initiatives- Designed lifecycle automation (Email & WhatsApp) to improve re-engagement and conversion efficiency- Delivered monthly performance insights and strategic recommendations to client leadership teams.Key Achievements- Generated qualified leads for a Pune-based real estate developer; reduced CPL by 36%(₹570 → ₹360), contributing to 260+ residential sales- Scaled D2C activewear brand to 8,500+ product sales within one year; reduced CPA by 62%(₹1200 → ₹450) while improving campaign ROAS- Improved budget efficiency across accounts through bid optimization, audience segmentation, and landing page conversion enhancements.
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