Akash Chettri
Performance Marketing Professional | Expertise in Programmatic & Paid Social | Campaign Strategy & Reporting.
- Role
- Media Strategist at Target
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Akash Chettri
A Media Strategist at Target, leveraging a Bachelor of Commerce degree in Accounting and…
Experience
Media Strategist
Dec 2024 — Present · Bangalore, IN
Experienced in optimizing in-house programmatic campaigns across platforms such as Google Ad Manager (GAM), The Trade Desk (TTD), DV360, and major social channels (Pinterest, Instagram, Facebook, Snapchat). Skilled in managing end-to-end campaign execution and tracking via Skai, Kiosk,Kenshoo and DOMO analytics tools.Key responsibilities include: • Strategically optimizing campaign pacing and performance across social and programmatic platforms. • Leveraging AI tools like Optimus for daily optimization recommendations. • Regularly updating and collaborating with Account Managers (AMs) on campaign delivery and closure reports. • Analyzing critical KPIs such as pacing, Sales Per Million (SPM), and ROAS for performance improvement. • Driving incremental sales insights for Food & Beverage campaigns post-completion through deep reporting. • Actively participating in team meetings and process improvement huddles. • Recognized for performance with awards like the Bullseye Excellence Award and M&D Award for driving additional investment and improved sales.Tools used: GAM, TTD, DV360, DOMO, Skai Kenshoo, Microsoft OfficeCategory Focus: Food & Beverages
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