Akash Awasthi

About Akash Awasthi

Hi, I\'m Akash Awasthi, a dedicated digital marketing professional passionate about crafting impactful campaigns and driving measurable results. With over 600 hours of intensive training from Kraftshala\'s Marketing Launchpad program, I have honed my skills in Paid Media, SEO, and Programmatic Advertising.Key Highlights:600+ hours of hands-on training at KraftshalaExpertise in Paid Media, SEO, and Programmatic AdvertisingSelected among the top 40 students nationwideData-driven approach to optimize marketing strategies🥇Passionate about exploring new opportunities and innovative projectsI excel in leveraging data-driven insights to deliver high-performance campaigns that engage and convert audiences effectively. Always eager to connect with like-minded professionals, I look forward to sharing insights and collaborating on exciting digital marketing ventures!#DigitalMarketingProfessional #KraftshalaAlum#PaidMedia #MetaAd #GoogleAd #AmazonAd #FlipkartAd #SEO #ProgrammaticAdvertising#MarketingInnovation #DigitalMarketing

Experience

1. Paid Marketing Executive

   Maino.ai

   Dec 2024 — Present · Bengaluru, IN

   Managed large-scale paid marketing operations for Seekho App (Edtech App) and SpeakX (English Speaking App), allocatingdaily ad spends of Rs1.5 crore+ for Seekho and Rs.6-7 lakh for SpeakX across Meta Ads and Google Ads Executed and optimized end-to-end campaign setups including UAC, CBO, ABO, and Remarketing structures, ensuring alignmentwith business KPIs Improved CAC for Seekho(Edtech client) through strategic segmentation, regional and gender-based targeting, and ongoing campaign optimization Performed A/B testing of more than 100 creatives daily for Seekho and ad copies and also for Speakx, to identify top-performingcombinations and scaled winning assets into BAU campaigns Conducted funnel analysis to identify drop-off points and implemented optimization strategies to improve CAC Prepared creative requirement reports weekly to identify and plan new creatives based on performance trends Led creative testing and refresh cycles-pausing underperforming assets and introducing new ones to maintain ad freshness and improve CAC Generated weekly and monthly reports highlighting best-performing creatives, ad sets, and campaign learnings and performed QCchecks to ensure campaign setup, tracking, and reporting accuracy Utilized Manthan (internal analytics tool) and ad dashboards for insights and performance optimizations

Education

• Kendriya Vidyalaya

  12th

• University of Allahabad

  Bachelor of Commerce - BCom

• Kraftshala

  Digital Media Marketing

• Gautam Buddha University

  Master of Business Administration - MBA