Akarsshna e M
Heading Branding & Digital Marketing at Texvalley | Brand Enthusiast | Google Ads & Meta Ads | Performance Marketing | Analytics | 24% CTR Improvement | ₹6.2L Revenue Impact
- Role
- Branding & Digital Marketing Strategist at Fortune City Texvalley
- Location
- Erode, TN, IN
- LinkedIn followers
- 500 followers
About Akarsshna e M
A Brand Enthusiast & Digital Marketing & Media Specialist with 2 years of combined corporate and university leadership experience, specialising in Google Ads, Meta Ads, and AI-powered performance advertising.I help brands and institutions grow through data-driven campaign execution, continuous optimisation, and strategic storytelling. My experience spans planning and optimising paid media campaigns, analysing performance metrics (CTR, CPC, CPA, conversions), and collaborating with cross-functional stakeholders to deliver measurable business impact.At Texvalley, I improved CTR by 18% through optimised Google and Meta ad campaigns, grew social media presence by followers within 10 months, and generated ₹6.2 lakhs in revenue via digitally marketed event ticket bookings. I also led storytelling-driven advertising strategies for mall promotions, key events, and celebrations, and planned & strategised the execution of 50+ large and medium-format billboard campaigns.At Christ University, I led digital initiatives supporting admissions marketing and successfully helped convert 4,700+ applicants through targeted digital campaigns and performance optimisation.I hold Google Ads Measurement Certification and Google AI-Powered Performance Ads Certification, along with a BBA (Honours) in Marketing Specialisation. I enjoy working in fast-paced, evolving environments and continuously learning new technologies to build scalable, customer-centric marketing solutions.Currently seeking Digital Marketing & Brand-related opportunities where I can contribute to customer success, leverage analytics and AI-driven advertising, and drive meaningful business growth.
Experience
Branding & Digital Marketing Strategist
Apr 2025 — Present · Erode, IN
Texvalley — Branding & Digital Media ManagerImproved CTR by 18% through optimised Google Ads and Meta campaigns.Drove social media growth with followers in 8 months.Generated ₹6.2L in revenue via digital event ticket campaigns.Strategically planned and executed 50+ billboard and storytelling campaigns for mall events.Built dashboards in GA4 to share insights with stakeholders.
Education
Satchidanada Jothi Nikethan
IV - XII
2013 — 2022
Christ University, Bangalore
BBA Honours, Marketing
2022 — 2025
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