Akarsh Gupta
CRM & Automation (Flipkart) | 8+ Yrs Exp | Email | WhatsApp | Performance Marketing | Data-Driven Growth
- Role
- Assistant Manager (Crm Growth Marketer) at Flipkart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Akarsh Gupta
I specialize in CRM strategy, email/WhatsApp/SMS marketing, marketing automation, and…
Experience
Assistant Manager (Crm Growth Marketer)
Jun 2022 — Present · Bangalore, IN
Planned and managed a monthly ₹30 lakh budget for CRM channels, optimizing performance to maximize results and ensure efficient resource utilization• Led comms planning, segmenting customers for targeted messaging, driving 36% awareness & ~5% MoM in-store conversions• Launched targeted, store-wise offers communication for ID Sale, BBD, and Diwali Sale, achieving a CTR of 0.85%, compared to 0.70% for normal walk-in communication• Conducted daily and weekly meetings with stakeholders to showcase communication performance and plan for WAB, SMS, and PN communications• Collaborated with Agency for WAB and RCS content optimization, achieving a 5% improvement in CTR for WAB communications.• Worked with the Digital Team on the Chatbot journey, generating new leads through the chatbot.• Launched HDFC CBCC Vernacular & Carousel Communications, resulting in applications and a 0.8% CTR from WAB communication.• Performed data extraction for E-commerce, walk-in, beat, and new users from Microsoft Azure, Jupyter, and SQL• Integrated Facebook and Instagram Pages into WAB communication, resulting in 2,105 engagements on Facebook and 6,263 engagements on Instagram.• Launched the WAB channel and gained 1,200+ followers through WAB communication within a 3-month timeframe• Collaborated with Agency to Design WhatsApp Chatbot Flow: Focused on onboarding new members, renewals, and Flipkart Wholesale offers.• WAB and RCS communications achieved a 1.5% CTR, a 50% seen rate, and a 10% year-on-year improvement in sales.• Designed Flipkart Wholesale\'s Lowest Price Guarantee Form, receiving 100+ customer responses.• Received the Instant Karma Award and Best Team Award from Flipkart leader
Education
Sri Sri University
Master of Business Administration (MBA), Marketing & Operation
2016 — 2018
Shri Shankaracharya Technical Campus
Bachelor of Engineering (B.E.), electronic and instrumentation
2011 — 2015
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