Anne Kapler
Content Design | UX Writing | Content Strategy | Content Writing
- Role
- Senior Ux Content Strategist at NerdWallet
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
Experience
Senior Ux Content Strategist
Mar 2022 — Present
I lead UX content strategy and UX writing for two cross-functional product teams, collaborating with product managers, product designers, visual designers, UX researchers, and engineers on iterative product development from discovery through implementation.Highlights include- Homepage redesign that drove more account registrations and monetizing conversions, and improved brand perception- Profile completion feature with a step-by-step process, user-focused value props, and clear CTAs, leading to significantly higher rates of users adding information to their profiles- Targeted, contextual calls to action that resulted in significantly higher conversion rates- Recipient of What Good Looks Like, an employee recognition award for embodying company values
Education
University of Iowa
BA, Journalism & Mass Communications, Psychology
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