Akanshu Tyagi
Analytics-Driven Growth Marketer | Paid Media + Marketing Analytics Expert | Meta & Google Ads Specialist | Data-Driven Segmentation
- Role
- Performance Marketer at Thewav
- Location
- Indore, MP, IN
- LinkedIn followers
- 500 followers
About Akanshu Tyagi
I\'m a dedicated and results-driven performance marketer with 1.5 years of hands-on experience in digital marketing. My expertise lies in optimizing campaigns on Meta (Facebook) and Google Ads to drive high ROI for brands. With a data-driven mindset, I excel in audience segmentation, retargeting strategies, and maximizing ad budgets for diverse clients across various industries.I have a solid understanding of crafting effective ad copies and creating engaging creatives to capture the audience’s attention. Skilled in analyzing ad performance metrics, I continuously optimize campaigns to reduce costs and improve key performance indicators like CTR, CPM, and conversion rates. My background includes work on brand awareness, lead generation, and direct sales campaigns, where I focus on achieving measurable growth and scalability also AB testing. In addition to technical skills, I’m proficient in managing budgets, testing creative variations, and leveraging analytics tools to fine-tune strategies. My experience includes conducting audits, identifying optimization opportunities, and enhancing campaign performance with clear, actionable insights. I’m also well-versed in digital marketing fundamentals, having completed a six-month course with a leading tech company to enhance my skill set.As someone who stays updated with the latest trends, I am passionate about continuous learning and adapting to industry changes. I am known for my attention to detail, strategic thinking, and ability to execute impactful campaigns that meet client objectives. Whether it\'s increasing brand visibility or driving conversions, I bring a blend of creativity and analytical rigor to every project.
Experience
Performance Marketer
Jan 2024 — Present · Bengaluru, IN
Performance Marketer driving data-driven growth and optimized digital campaigns to elevate brand impact and ROI.
Education
Savitribai Phule Pune University
Bachelor of Business Administration - BBA
2017 — 2020
MyCaptain
Digital marketing
2023 — 2023
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