Akansha Singh
Marketing Manager @Zee Entertainment Enterprises Limited
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WORK HISTORY
Marketing Manager @Zee Entertainment Enterprises Limited
Mumbai, IN
EDUCATION
Calcutta University, Kolkata
Bachelor of Arts - BA, Journalism and Mass Communication Honors
St. Xavier's College (Autonomous), Kolkata
Postgraduate Degree, Marketing and Sales Management
Shri Shikshayatan School
Humanities
ABOUT AKANSHA SINGH
I’m a Marketing & PR professional with 6 years of experience across television broadcasting, entertainment, and digital media—building integrated 360° campaigns that not only drive brand awareness but also deliver measurable results.At Zee Entertainment, I currently lead marketing and public relations for & TV, where I handle everything from ATL/BTL strategy and campaign execution to national media outreach and stakeholder management. I’ve been at the forefront of high-impact show launches, brand visibility efforts, and audience engagement initiatives across key Hindi-speaking markets.What sets me apart is my ability to combine creative storytelling with data-driven thinking. Whether it’s a CSR activation that earned ₹9+ Cr in media value, or a digital UGC campaign that boosted reach and monetization—I’m all about meaningful impact.In the past, I’ve had the opportunity to work on campaigns for brands like Amazon Prime Video, Universal Music, Applause Entertainment, and Mars Petcare—crafting narratives that connect audiences with purpose. 11+ marketing and content awards (ACEF, e4m, Promax) Specialize in brand strategy, campaign planning, and PR🤝 Passionate about collaboration, creativity, and cultural insightAlways open to connecting with fellow marketers, media professionals, and curious collaborators who believe in the power of smart, strategic storytelling.
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