Akansha Batra

About Akansha Batra

I am a marketing enthusiast with a strong interest in marketing communication and how brands create value through meaningful consumer connections.I recently completed my internship at Kantar, where I gained exposure to market research, consumer insights, and brand understanding. This experience helped me develop a deeper appreciation for data-driven storytelling and strategic brand thinking.Currently, I have started my professional journey at PurpleZone, where I am learning how marketing strategies translate into real-world brand communication. I am eager to explore how brands build trust, relevance, and long-term value in today’s competitive market.I am always open to learning, collaborating, and growing in the field of marketing and brand communication.

Experience

1. Business Development Executive

   Purplezone

   Jan 2026 — Present · Pune, IN

   Handling business development activities for advertising and branding solutions• Identifying potential clients and business opportunities• Communicating with prospects to understand marketing and advertising needs• Supporting deal closure through consistent follow-ups• Learning media planning, client servicing, and campaign execution

Education

• Devi Ahilya Vishwavidyalaya (DAVV), Indore

  Bachelor of Business Administration - BBA, Marketing/Marketing Management, General

• Macro Vision Academy, Burhanpur

  Primary and secondary education , General education (CBSE)

• Sri Balaji University,Pune

  Master of Business Administration - MBA, Marketing/Marketing Management, General