Akankshya Tripathy

About Akankshya Tripathy

MBA graduate with a specialization in Marketing and Finance, currently working as a Digital Marketing Executive. Experienced in planning, executing, and optimizing Meta Ads (Facebook & Instagram) and Google Ads campaigns with a performance-driven approach.Skilled in audience targeting, ad creatives, campaign optimization, performance tracking, and analyzing key metrics such as CTR, CPC, CPA, and conversions. Hands-on experience with lead generation, brand awareness campaigns, and data-driven decision-making.Strong command of Excel, reporting, and communication, with a keen interest in growth marketing and continuous learning. Passionate about contributing to result-oriented teams and scaling digital performance through strategic and creative marketing initiatives.

Experience

1. Digital Marketing Executive

   Champions Group

   Sep 2025 — Present · Bengaluru, IN

   Currently working as a Digital Marketing Executive in a B2B organization, responsible for driving lead generation and business growth through paid digital marketing initiatives.• Managing and optimizing Meta Ads (Facebook & Instagram),LinkedIn ads and Google Ads campaigns aligned with business objectives• Handling end-to-end campaign execution including audience targeting, budget management, and performance optimization• Monitoring key performance metrics such as CTR, CPC, CPL, CPA, and conversions to improve ROI• Collaborating closely with internal sales and business teams to ensure lead quality and funnel alignment• Preparing performance reports and insights using Google Sheets and ExcelThis role is helping me build strong expertise in B2B performance marketing, growth-focused strategy, and data-driven decision-making.

Education

• Berhampur University

  Bsc

• Centurion University of Technology and Management

  Master's degree, MBA

  2023 — 2025