Akankshi Goel

About Akankshi Goel

I live somewhere at the intersection of consumer behavior, pattern recognition, and strategy. I found that perfect mix in performance marketing. I see my future in businesses that solve real problems, helping them grow.Known for execution and documentation, I am curious and love learning new things. My strength lies in asking the right questions (shamelessly!), being honest (aka calling out bullshit!), and accountable. My core skills are research, problem-solving, and being a quick learner.

Experience

1. Team Lead - Digital Marketing

   MoEngage

   Jun 2022 — Present · Bengaluru, IN

   Building and optimizing paid search and social programs using platforms (like Google search/display/video, Facebook & Linkedin) and business data (through Hubspot)- Partner with web development, marketing operations, product marketing, analytics, and regional team to build programs/campaigns- Being hands-on with all paid channel dashboards but not just executing but also providing strategic inputs to create best-in-class programs- Own end-to-end campaign set-up. measurement and optimization- Creating a global paid dashboard that is used by leadership and regional teams for all paid programs - Creating full funnel ABM strategy on both paid search and social by crafting ad copies along with paid communication team to improve CTR and CVR- Building effectiveness in paid channel spends for better ROI and removing/reallocating budgets from underperforming campaigns/programs- Create CRO programs to improve CVR of LPs on all paid channels.

Education

• Delhi University

  B.A in, Economics

  2010 — 2013

• St.Marys Convent High School

  12th, Business/Commerce, General

  1998 — 2010

• Nyenrode Business University

  Master of Business Administration - MBA

Skills

• Research
• Management
• Microsoft Excel
• Wholesale Operations
• Teamwork
• Team Management
• Microsoft Office
• Sales
• Ms Office
• Business Development
• Market Research
• Microsoft Word
• Client Relations