Akanksha Singh
Consultant @KPMG | MarTech | Digital Cloud Solutions
- Role
- Consultant at KPMG India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Akanksha Singh
Hello! I\'m Akanksha Singh, an Adobe Target Consultant and a Conversion Rate Optimization (CRO) specialist with a passion for elevating digital experience and achieving remarkable results.Bring a wealth experience in Martech and Digital Analytics across industries like BFSI, Aviation, B2B, Ecommerce, B2C and Media & Entertainment, allowing me to gain valuable insights and expertise in each domain. Designed and executed data driven A/B tests, multivariate experiments, recommendations and personalization strategies for crafting tailored solutions to improve user journey and maximize engagement and boosting conversion rates.Collaborative problem solver and communicator, working closely with cross-functional teams to uncover pain points and implement CRO strategies effectively.Let\'s connect and explore how I can contribute to your digital success.Skills & Tools: Adobe Target, Optimization & Personalization, Adobe Launch, Analytics Reporting, CRO, AEP Web SDK, Hotjar, HTML, CSS, Javascript, jQuery, Digital Marketing Omnichannel Solutions and web development.
Experience
Consultant
Dec 2024 — Present · Bengaluru, IN
Education
Udacity
Nanodegree, Machine Learning Engineer with Microsoft Azure
2020 — 2021
SRM IST Chennai
Master of Business Administration - MBA, Business Analytics
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology - BTech, Computer Science
2017 — 2021
Kendriya Vidyalaya
PCM with Computers
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