Akanksha Sahu
Digital Marketing Expert | Performace Marketing | Google Ads | Google Analytics | Social Media Marketing | SEM | Sprinklr |
- Role
- Google Ads Expert at Experiences Digital
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
Experience
Google Ads Expert
Nov 2023 — Present · Gurugram, IN
Care Access (Performance Marketing)• Owning and managing a $200k+ monthly budget.• Achieved a 199.29% increase in ad clicks within the initial 90 days.• Strategically optimized ad groups, resulting in a significant improvement in Click-Through Rate (CTR) and subsequent reduction in Cost Per Click (CPC) by $1.47 to $1.22.• Demonstrated effective campaign management by reducing Cost Per Conversion from $329 to $51.96 within the first three months, compared to the preceding month.• Successfully implemented optimizations in Meta campaign, resulting in a 60% decrease in in-platform CPR WoW.
Education
Uttar Pradesh Technical University
Bachelor of Technology (BTech)
2009 — 2013
Skills
- Ppc
- SEO
- Marketing
- Google Analytics
- C
- Business Development
- Web Analytics
- Social Media Marketing
- Online Marketing
- Email Marketing
- Microsoft Office
- Powerpoint
- Digital Marketing
- Smo
- Microsoft Excel
- Social Media
- Microsoft Word
- Networking
- Computer Hardware
- Lead Generation
- Online Advertising
- Data Structures
- Google Adwords
- Social Media Optimization
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