Akanksha A.

Experience

1. Assistant Marketing Manager

   Reliance Retail

   Sep 2021 — Present · Bengaluru, IN

   VISION EXPRESS1.Creatively executed the brand strategy through branding and communication.2.Customer segmentation and accordingly developed communication & promotionstrategies.3.Ideated, created, implemented and Monitored marketing campaigns on allchannels & media.4.Developed Market plan for branding, collaterals, packages, etc. for the product and executed it as per the strategy.5.Developed strategies (with Visual Merchandising team) for store branding and newstore design (From design concept to nal installation).6.Developed strategies for customer touchpoints.7.Monitored and optimized all social media postings and content blog posts to ensuretop return on investment, conversion rates, and viewer engagement.8.Driving Ads -(Mobile Ads) for the customers and carefully evaluating the resultsout of it at the end of champaigns.9.Identied trends basis data and provide insights to optimize spend and performance.10.Identied potential alliances and developed relationships with inuencers.11.Planned annual marketing budget and executed accordingly.12.Served as the primary point of contact for all projects.

Education

• Udemy Alumni

  Marketing,  Certificate of completion from Udemy – The complete Google Ads Masterclass (Former Google AdWords)

• National Institute of Fashion Technology, India

  Bachelor of design, Knitwear Design

  2011 — 2015

• DoMS, IIT Madras

  Master of Business Administration - MBA, Brand management, Advertising and Promotion, Marketing on Internet, Consumer behaviour, CRM

  2019 — 2021