Akanksha Srivastava
Brand Manager at Cargill || E-com/MT || FMCG Sales || Ex- Unilever || Ex- Colgate Palmolive
- Role
- Brand Manager at Cargill
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Akanksha Srivastava
PGDM (Marketing) from Jaipuria Institute of Management with 9+ years of experience• Multi Category Exposure - Oral Care, Hair care, Skin care and Stapels• Awarded as Best Key Accounts Manager at Cargill India Annual Conference in 2022-23• Experienced in Brand Management, Shopper Marketing, P&L Management, AOP, GTM Planning & Execution, Ecommerce & Modern Trade, Market Analysis, Sales & Distribution, Agencies and Vendor Management, Activations, Campaign Development & Activation, Relationship & Stakeholder Management• Result Oriented individual with Strong communication, Team Management and Analytical skills
Experience
Brand Manager
Aug 2024 — Present · Gurugram, IN
Brand Planning, Strategy and Delivery - Created brand architecture for vanaspati and wheat flour category, competition analysis, marketing spends analysis, pricing strategy, new product launch and executions on ground • Brand Communication Liaise with agencies, created briefs, review and execute ATL/BTL based on communication effectiveness for new launches, promos and to create awareness in markets. • New product development and launch Evaluated scope for new product, market, segment and work with R&D on product development, Consumer dipstick to identify right market insights along with competition understanding. Work with CFT to design GTM Strategy and alignment on contribution margin (financial viability in long term). Identified communication medium to create market awareness and trigger purchase. • Pack Development Work with agencies to design new pack artwork and provide inputs on graphics, architecture and color schemes. Internally work with PPD to evaluate feasibility (cost, logistics, packing material) • Trade promotion and media implementation Created media briefs (objective, route, target and cost) and engage with media agencies to monitor the execution and evaluate the outcome vs objective of media initiatives. Liaise with TM to formalize and execute the trade promo with sales
Education
Amity university Lucknow
Bachelor’s Degree, Computer Programming, Specific Applications
2011 — 2014
Jaipuria Institute of Management
Post graduate diploma in management, Financial services and marketing
2014 — 2016
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