Akanksha Singh
Marketing & Consumer Insights | Business Development & Growth Strategist | Market Research & Data-Driven Marketing | SaaS, Tech & Consulting
- Role
- Delivery Manager - Primary Research at Acuity Analytics
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Akanksha Singh
I am a Customer Insights and Analytics professional with 10+ years of experience helping…
Experience
Delivery Manager - Primary Research
Jun 2022 — Present · Gurugram, IN
Lead end-to-end market research projects, delivering actionable insights for global clients in finance, consulting, and tech.Conduct quantitative & qualitative analysis (surveys, sentiment analysis, focus groups) to drive marketing & business strategies.Develop competitive intelligence reports, benchmarking market trends and industry shifts.Design and execute content & thought leadership strategies (case studies, blogs, newsletters) to reinforce brand positioning.Create data visualization dashboards using Power BI & Tableau for C-suite decision-making.Manage client relationships across EMEA, Australia, and North America, presenting insights to senior stakeholders.Key Achievements- Recognized as “Rockstar Rookie” & “Extra Miler” for exceptional contributions within the first year- Part of the “Super Squad” for outstanding performance in market research & consulting projects- Promoted to Delivery Manager from Delivery Lead in recognition of outstanding performance, strategic contributions, and excellence in project execution.
Education
Genesis Institute of Business Management
MBA/PGDM
2011 — 2013
Indian Institute of Management, Sirmaur
Executive MBA
2024 — 2025
Skills
- Marketing
- Ppc
- Customer Insight
- Competitive Analysis
- Marketing Management
- Advertising
- Team Management
- Market Planning
- Brand Development
- B2b
- Search Engine Marketing (Sem)
- Direct Marketing
- Qualitative Research
- Social Media Marketing
- Online Advertising
- Market Research
- Sales
- Integrated Marketing
- Marketing Communications
- Business Development
- Digital Marketing
- Marketing Research
- Management
- Crm
- Lead Generation
- Sem
- Media Planning
- Brand Management
- Marketing Strategy
- Business-to-Business (B2b)
- Event Management
- Digital Strategy
- Product Marketing
- Brand Awareness
- Online Marketing
- Social Media
- Customer Relationship Management (Crm)
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