Akanksha Nigam
IIT- Delhi, PMP
- Role
- Associate Marcom at Programic Asia Pvt Ltd
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Akanksha Nigam
Program Manager with 10+ years of experience in EdTech, transitioning into Product Management with hands-on experience in product lifecycle execution, user journey optimization, and data-driven decision-making. Proven track record of improving user engagement, streamlining workflows, and collaborating with cross-functional teams to deliver scalable product and process solutions. Experienced in Salesforce implementation, analytics and Agile environments.
Experience
Associate Marcom
Jul 2019 — Present · Gurgaon, IN
Tracked return on investment for targetedmarketing campaigns and reassessed whennecessary.Received and processed customer feedback,20••••••••03supporting customer journeys and adaptingstrategy to reflect ambitions.Ran B2B and B2C advertising campaigns,managing budgets totaling amount andresponsibly documenting expenditures.Produced impeccable marketing copy forwebsite and social media outlets, writing andediting large quantities of content.Monitored corporate social media accounts andleveraged community support to promote brandand products.Built and led strong presentations to promoteproducts and build brand recognition.Liaised with directors of sales and marketin
Education
Good Shepherd Convent, Shahdol
Master of Science - MS
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