Akanksha Gupta

About Akanksha Gupta

A results-driven growth marketer turning Clicks into Customers with Data & AI. I\'m a start-up enthusiast with 12+ years of experience across digital marketing, content strategy, performance optimization, and demand generation in industries including AI, fintech, e-commerce, travel, and ed-tech both in B2B & B2C markets. I have a proven track record of slashing CPL by 85%, increasing revenue pipelines by 10X, and significantly boosting customer engagement across digital channels. I specialize in building marketing teams from scratch, leading brand transformations, and executing data-driven campaigns that drive measurable business outcomes.I\'m passionate about sustainability, fitness & eradicating depression.

Experience

1. Product Marketing Lead - Cloud Pak for Aiops and Workload Automation

   IBM

   Mar 2025 — Present · Bengaluru, IN

   As a Global PMM for IBM Cloud Pak for AIOps and Workload Automation, I lead product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Cloud Pak for AIOps and Workload Automation. I collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.In this role, I drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.My primary responsibilities include:• Act as the market catalyst for IBM Cloud Pak for AIOps and Workload Automation, providing guiding views on key problems, competitors, and differentiators grounded in data• Identify opportunities, distinctive competencies, and positioning for IBM software products• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings• Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings• Stay active in customer conversations at events or in the field and online

Education

• National Institute of Technology Warangal

  B.Tech, Metallurgical and Materials Engineering

  2006 — 2010

• UPES

  Master of Business Administration - MBA, Oil and Gas Management

  2012 — 2014

Skills

• Training
• Talent Acquisition
• Start-Ups
• Human Resources
• Human Resource Development
• Analytics
• Data Analysis
• Management
• Analysis
• Human Resource Planning
• Business Development
• Oil & Gas Industry
• Recruiting
• HR Management
• Growth Hacking
• Employee Engagement
• Employee Relations
• Marketing Strategy
• Brand Activation
• Business Communications
• Microsoft Excel
• Project Management
• Multi-Channel Campaign Management
• Market Research
• Business Analysis
• Sas Programming
• Team Management
• Business Strategy
• Sas
• Business Analytics
• Vba
• Sql
• Sas/Sql
• Data Mining
• Excel
• C++