Akanksha Gupta
Purpose driven brand marketer and storyteller, who believes in the power of visualisation, content and reads through data. I get motivated by great interactions & creating engaging customer experiences that drive growth
- Role
- Manager, Marketing and Communication at Crisil
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Akanksha Gupta
With over 12 years of experience, I specialize in marketing communications, brand…
Experience
Manager, Marketing and Communication
Apr 2022 — Present · Mumbai, IN
Leading the business marketing outreach, content strategy and user experience including, Go to market strategies, communication design and demand generation.Working with cross-functional teams to design and run digital and offline marketing campaigns on lead generation and customer engagement Managing the enterprise net promoter score (NPS) framework, to understand customer feedbackResponsible for elevating brand positioning and thought leadership for businesses and its senior leadership through ongoing marketing programs – hosting events/roundtables, webinars, representation in industry events, industry awards etc.Managing and developing online and offline marketing assets; own the creation of the whole spectrum of sales tools, website, sales collateral and social media contentOn-going content support for PR and internal communications
Education
Delhi School of Economics
Master of Business Administration (MBA), International Business
2011 — 2013
Higher Secondary Ramjas School
C.B.S.E, 2008
Miranda House, University of Delhi
B. Sc. Applied Physical Science, Computer Science
2008 — 2011
Miranda House, University of Delhi
Bachelors, Computer Science
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