Akanksha Dwivedi
Deputy Manager – Strategic Marketing, AI & Immersive Ops at Wipro with expertise in Strategic Marketing | led commercial upsell of $40Mn
- Role
- Deputy Manager Media, Ai & Immersive Ops at Wipro
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Akanksha Dwivedi
Strategic business professional with over seven years of experience in presales…
Experience
Deputy Manager Media, Ai & Immersive Ops
Jul 2023 — Present · Gurugram, IN
Collaborated with senior leadership to define multi-year vision and GTM strategy for the CMT vertical, focusing on growth opportunities and competitive differentiation.• Led the launch of a new Sales & Advertising practice, overseeing development of capability decks, positioning frameworks, and integrated marketing campaigns.• Orchestrated CXO-level engagement strategies to enhance executive visibility on social platforms and deepen client relationships.Key Achievements:• Successfully led a $40Mn+ commercial upsell for a global media client through a differentiated, annuity-based win-win model• Played a critical role in securing a $50Mn+ content moderation and AdOps deal within the first 4 months of joining Wipro
Education
Great Lakes Institute of Management
PGDM, Marketing & Analytics
Alliance University - School of Business
Bachelor of Business Management(BBM), Marketing
2012 — 2015
Skills
- Managerial Finance
- Communication
- Business Analysis
- Quick Learner
- Sales Management
- Project Management
- Customer Service
- Sales and Marketing
- Spreadsheets
- Public Speaking
- Leadership
- Product Development
- Teamwork
- Team Management
- Marketing Management
- Microsoft Office
- Meet Deadlines
- Timely Decision Making
- Integrated Marketing
- Time Management
- Accounting
- Customer Relations
- Market Research
- Adapter
- Marketing Communications
- Managerial Economics
- Event Management
- Brand Management
- Public Relations
- Managing Meetings
- Marketing Strategy
- Consumer Behaviour
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