Akanksha Bajaj
Marketing Leader| helping Businesses build brands to achieve sales growth |Digital & Social Media| NMIMS
- Role
- Director Marketing at ResearchAyu
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Akanksha Bajaj
Marketing leader with 14+ years of experience across healthcare, digital transformation…
Experience
Director Marketing
Jul 2025 — Present · Mumbai, IN
As Director of Marketing at Research Ayu, I lead the brand’s strategic marketing initiatives to drive awareness and clinic footfall through integrated digital campaigns. My focus is on blending Ayurvedic wellness with modern performance marketing to deliver high-impact results.Key Responsibilities:Leading digital marketing campaigns across Meta, Google, and Taboola to generate high-quality leadsDeveloping compelling video and static creatives aligned with patient needs and clinic goalsManaging a cross-functional creative team including designers, editors, and influencersOptimizing website and landing page performance for better user engagement and lead conversionSetting up data dashboards and campaign performance trackingDriving CRM, WhatsApp, and remarketing strategies for patient retention
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration (M.B.A.), Marketing
2009 — 2011
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