Akanksha Asnani

About Akanksha Asnani

Experienced marketing and sales professional with 7.5 years of expertise across brand management, category strategy, and product marketing in FMCG, Beauty, and EdTech.Currently leading Category Management & Shopper Marketing for L’Oréal India’s Consumer Product Division, across haircare, skincare, and makeup categories. I build category growth drivers for L’Oréal and key customers to partner on: portfolio development, 6P Opportunity Analysis, and shopper-led activations across channels.Previously, I managed brand building for India’s leading staples brand, Aashirvaad (ITC Ltd) for 4 years, followed by a year at Aakash BYJU’S, shaping GTM and growth marketing strategies in consumer tech.Skilled in: • Strategic Brand & Category Management • Annual Brand Planning & Communication • Shopper & Retail Marketing • Consumer Research & NPD • Integrated Marketing Campaigns • GTM Strategy & Channel Execution • Customer Acquisition & Retention 3× India Finalist – Young Lions Marketers at Cannes Lions Festival of Creativity (2021–2023) Social Samosa Superwoman 2022 MBA in Marketing, SPJIMR Mumbai

Experience

1. Sr Manager- Category Management & Shopper Marketing (Haircare & Color)

   L'Oréal

   Apr 2024 — Present

   Built category growth drivers for Hair, with a focus on incremental opportunity through a 6P lens.Led category management and brand activation projects with key offline and online customers like Reliance, Nykaa, Shoppers Stop etcBuilt the shopper marketing muscle for the organisation with a focus on shopper missions and SHOP funnels

Education

• St. Joseph's Co-ed School, Bhopal

  Science

  1998 — 2012

• SPJIMR SP Jain Institute of Management & Research

  Master of Business Administration - MBA, Marketing

• SPJIMR SP Jain Institute of Management & Research

  Master of Business Administration (M.B.A.), Marketing

  2016 — 2018

• Maulana Azad National Institute of Technology

  Bachelor’s Degree, Electrical engineering

  2014 — 2016

Skills

• Training
• Microsoft Word
• Photoshop
• Management
• Leadership
• Research
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Sales