Akankasha Sharma

About Akankasha Sharma

I have had the opportunity to grow as a marketing professional with some prolific brands in corporate India. In my roles in sales and Marketing in Shell and Tata Motors Ltd, I am currently responsible for end-to-end product marketing - from product conception to its launch, pricing, profitability, marketing communications, forecasting, and market-share growth versus that of competition. My current role, my seniors, as well as, the past internships with brands such as Britannia Industries Limited, Harvard Business School, IPSOS, and Aegis Media accentuated my love for working on new & challenging products, and watching them thrive and grow into businesses generating annual revenues of approximate 100 crores.I believe in learning, growing & adding business value to the organisations I am associated with & would continue to do so in present & future roles to come.

Experience

1. Global Sector Manager - Commercial Road Transport

   Shell

   Jun 2021 — Present · Gurugram, IN

   Responsible for end-to-end sector marketing - from new product introduction to launch, profitability, integrated marketing communications (phygital and trade influencer campaigns), forecasting, plus market-share growth versus that of competition. Drafting the customer value proposition for lubricants in automotive fleets (B2C and B2C consumer segment), drafting the go-to-market strategy - comprising of product training, branding (collateral development- content for print and digital media – corporate website, social media handles, PR), merchandise development, marketing campaigns and other promotional endeavors. Close coordination with a team of multiple stakeholders such as sales, technical, channel support, finance & media- agencies.

Education

• Thakur College of Sci. & Com., University of Mumbai

  Bachelor's Degree, Information Technology

  2006 — 2009

• International School of Choueifat - Sharjah

  Grade 8-11, Science

  2001 — 2005

• Mudra Institute Of Communications(MICA)

  PG, Digital Communication and Media/Multimedia

  2019 — 2020

• Thakur College of Science and Commerce, University of Mumbai

  Master's Degree, Information Technology

  2009 — 2010

• Sydenham Institute of Management Studies, Research and Entrepreneurship Education

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  2010 — 2012

• Delhi Public School - Ahmedabad

  Grade 12, Science

  2005 — 2006

Skills

• Market Research
• International Marketing
• Budgets
• Sales Process
• Marketing
• Key Account Management
• Lead Generation
• Sales
• Product Marketing
• Consumer Behaviour
• Retail
• B2b
• Customer Satisfaction
• New Business Development
• Fmcg
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Article Writing
• Strategy
• Product Development
• Analysis
• Marketing Research
• Pricing
• Research Design
• Business Development
• Digital Marketing
• Campaign Plans
• Account Management
• Data Analysis
• Brand Development
• Segmentation
• Forecasting
• Media Planning
• Product Management
• Marketing Communications
• Market Planning
• Distributed Team Management
• Sales Operations
• Negotiation