Rachael Akalia

About Rachael Akalia

I am a passionate and results-driven marketing professional with over seven years of experience driving B2B and B2C growth across the fintech and crypto space. My focus is on connecting products to people through thoughtful storytelling, data-led strategy, and scalable go-to-market execution.I have built a career around helping brands grow from concept to conversion by leading product marketing, brand communications, and growth initiatives that expand user adoption, revenue, and market reach. Whether launching new products, optimizing customer journeys, or executing multi-channel campaigns, I thrive at the intersection of creativity, analytics, and strategy.As a Senior Marketing Manager, Commercial at Yellow Card, I collaborate cross-functionally with product, sales, and partnerships teams to deliver measurable growth. My work includes scaling global campaigns, improving acquisition efficiency, and leading initiatives that deepen engagement and retention for both institutional and retail users.What drives me most is curiosity, the desire to understand audiences deeply, translate insights into action, and lead teams toward meaningful results. I believe in mentoring with empathy, building systems that empower creativity, and keeping the customer at the heart of every decision.I am always open to connecting with other professionals in marketing, product growth, fintech, or emerging tech to exchange ideas and spark innovation. Let’s connect and build something impactful.

Experience

1. Senior Marketing Manager, Commercial

   Yellow Card

   Feb 2025 — Present · US

   Yellow Card is a licensed stablecoins on and off-ramp payment provider in Africa that empowers businesses with extensive payment networks across 20 African countries, providing a secure, reliable, and efficient way to facilitate transactions.Responsibilities- Develop & Execute Commercial Marketing Strategies to drive customer acquisition, engagement, and retention for commercial clients across Africa and beyond- Oversee digital strategy, performance marketing, thought leadership initiatives and lead high-impact Marketing campaigns across Africa and beyond- Manage Commercial Marketing Budget to maximize marketing ROI- Analyze Market & Customer Insights using market trends, competitor analysis, and customer data to inform strategic decisions- Represent the company at industry events, conferences, and client engagements, and build key client relationships within and across Africa - Mentor and develop junior team members, fostering a culture of excellence.Achievements:Increased commercial lead generation by 52% in Q1 2025 through targeted Meta/LinkedIn campaigns, industry events focused on stablecoin use in cross-border B2B payments.Drove an 8% growth in commercial trading volumes within 5 months by launching vertical-specific marketing initiatives for import/export and remittance clients.Reduced the Commercial B2B CAC by 13% by optimizing funnel strategies across paid media and inbound content tailored to treasury and procurement teams.Secured 53+ new high-value business clients through co-branded campaigns and strategic partnerships across West Africa, contributing to a 37% increase in monthly OTC desk inquiries.Leveraged 3 industry-specific campaigns (real estate, logistics, and Energy), resulting in a 43% increase in demo requests from businesses across 13 African countries.

Education

• Nnamdi Azikiwe University

  Bachelor of Science - BS, Cooperative Economics and Management

• University of Illinois Springfield

  Master of Business Administration - MBA, Marketing, Strategy and Operations

• Nexford University

  Master of Business Administration - MBA, Fintech and Blockchain Technology