Aj Sonnick

About Aj Sonnick

Most organizations aren’t struggling with marketing execution.They’re struggling with clarity, alignment, and confidence in their decisions.I’m the Founder & CEO of ONE18, a marketing leadership and strategy partner that helps leadership teams make confident growth decisions before committing to execution, budget, or vendors.Many businesses are already investing in marketing but don’t fully trust the strategy, the data, or the direction. Results feel inconsistent, teams feel reactive, and leaders are left guessing what to do next. My role is to help diagnose what’s working, uncover what’s holding growth back, and create a clearer path forward without disrupting existing teams or agencies.With more than 15 years of experience, I’ve led marketing strategy, brand development, SEO and local search initiatives, website UX and conversion optimization, and performance-driven growth programs across education, B2B services, national nonprofits, and growth-stage organizations.I partner most often with organizations that need senior marketing leadership, not just execution. I combine high-level strategy with deep technical knowledge across websites, CMS platforms, integrations, analytics, and marketing systems. This allows me to quickly identify inefficiencies, reduce wasted spend, and guide teams toward a structure that produces measurable and sustainable results.Areas of focus include-Marketing and growth strategy evaluation-SEO, GEO, and content strategy-Website architecture, UX, and conversion optimization-Paid inbound programs and analytics-Sales and marketing alignment-Workflow, tech stack, and integration optimization-Brand positioning and foundation buildingI’ve supported organizations typically generating $20M+ in annual revenue, including leading strategy for a $250M company and working with multi-location and operationally complex organizations.Most teams already have talent and tools. What they often lack is a strategic leader who can see the full picture, connect the pieces, and help leadership move forward with confidence.If marketing feels fragmented, unclear, or harder to trust than it should be, I’m always open to a conversation.

Experience

1. Founder and Chief Marketing Officer

   ONE18MEDIA

   May 2014 — Present · Melville, NY, US

Education

• Hofstra University

  Bachelor of Arts (B.A.) in Video/TV with a Concentration in Production & Post Production, Radio, TV, Film

  2012 — 2014

• Holy Cross High School

  Regents Diploma

  2007 — 2011

• Pace University

  Bachelor’s Degree, Professional Communications

  2014 — 2016

• Marist University

  Communications: Radio and Television

  2011 — 2012

Skills

• Radio Producing
• Volunteer Leadership
• Digital Media
• Television
• Html
• Imovie
• Digital Tv
• Radio Host
• Wordpress
• Pro Tools
• Web Design
• Google Analytics
• Photoshop
• Radio Advertising
• Php
• Editing
• Sound
• Agile & Waterfall Methodologies
• Video Production
• Avid Media Composer
• Live Sound
• Management
• Final Cut Express
• Stationplaylist Studio
• Sound Editing
• Server Administration
• Time Management
• Mailchimp
• Os X
• Public Speaking
• Mac Os X
• Audio
• Tv Production
• Rcs Selector
• Adobe Audition
• Hootsuite
• Rcs Master Control
• Home Textiles
• Video Editing
• Server Management