Aj Silverman

About Aj Silverman

VP of Global Marketing & Partnerships with a track record of scaling consumer brands and driving revenue growth in DTC, wellness, sports, and entertainment.Currently leading global marketing for BioHarvest Sciences, where I scaled the VINIA brand from $5M to $50M in revenue in three years, overseeing a $10M annual media budget across digital, social, broadcast, Amazon, and affiliate channels.I operate at the intersection of brand, performance, and product leading go-to-market strategy, creative development, media optimization, and new product launches across multiple delivery platforms.Prior to moving brand-side, I held senior leadership roles across media, sports, and entertainment, building and monetizing brands through content, partnerships, sponsorships, and experiential marketing.Known for being hands-on, commercially minded, and execution-driven, I build teams, processes, and brands that move the needle.Professional Skills:DTC Marketing | Brand Strategy | Growth Marketing | Performance Marketing | Go-to-Market Strategy | Media Buying & Optimization | P&L Management | Product Launch | Partnerships | Affiliate Marketing | Amazon Marketing | Creative Strategy | Consumer Insights | Business Development | Strategic Partnerships | Stakeholder Management | Content Development | Experiential Marketing | Sales Strategy | Cross-Functional Leadership | Business |#opentowork

Experience

1. VP, Global Marketing & Partnerships

   Bioharvest Sciences

   Apr 2022 — Present · New York, NY, US

   VP, Global Marketing & PartnershipsBioHarvest Sciences | 2022–PresentScaled VINIA DTC brand revenue from $5M to $50M in three years, establishing BioHarvest as a category leader in functional wellness supplements.Own global brand and performance marketing strategy across digital, paid social, broadcast TV, Amazon, affiliate, and partnerships.Manage and optimize a $10M+ annual media budget, driving efficient CAC, creative testing, and audience segmentation.Led product development and GTM for new products including VINIA 2x Chews, VINIA BloodFLow Hydration, and Coffee & Tea, expanding beyond capsules.Negotiated and executed BioHarvest’s largest revenue-share television partnership, including original 30-minute branded programming.Built and manage an internal team of 5 senior marketers and multiple external agency partners.Partner directly with CEO and executive leadership on brand positioning, consumer insights, and long-term growth strategy.

Skills

• Sponsorship
• Leadership
• Live Events
• Advertising
• Integrated Marketing
• New Media
• Sales
• Strategic Partnerships
• Business Development
• Digital Media
• Branded Entertainment
• Entertainment