Allison Shust
Public Relations and Media Coordinator @Fishman Public Relations
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WORK HISTORY
Public Relations and Media Coordinator @Fishman Public Relations
Chicago, IL, US
As Local PR Coordinator with Fishman Public Relations, I am performing a valuable role on my assigned Grand Openings Team helping to generate earned coverage for our clients with traditional media and social media influencers. I contribute to the overall health of accounts on the team in the following ways:Participate in team brainstorms to develop strategies and approaches designed to help clients reach their objectivesCome up with pitch ideas and angles designed to strike a chord with media Find local media outlets and specific journalists/influencers to pitch and build relationships withWrite pitches, press releases, and compile wrap reportsTrack and monitor media for coverageConsistently update our activity reports (“LIVE Reports”)
ABOUT ALLISON SHUST
I am a committed, dynamic senior at Syracuse University. I\'m majoring in public relations at the S.I. Newhouse School of Public Communications and minoring in marketing at the Whitman School of Management. Additionally, I\'m pursuing the Fashion and Beauty Communications Milestone program through Newhouse, set to graduate in May 2025. I\'m passionate about the creative edge of public relations as well as strategic communication tactics. Apart from PR strategy, I\'m keen on fashion, sports, entertainment, and crisis communication, which I explore through extracurricular activities such as Hill Communications and PRSA. I highly value teamwork and actively seek new opportunities on campus at Syracuse University.
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