Andy Smith
Customer Insight Manager @NFU Mutual
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WORK HISTORY
Customer Insight Manager @NFU Mutual
EDUCATION
Loughborough College Group
A & AS Levels, English, Geography, Law
SKILLS
ABOUT ANDY SMITH
Insight and research leader at top FTSE organisations for 15+ years, Utilities and Financial Services.Expert in managing client-side research teams across multiple disciplines, Brand, Props, Marketing, CX and strategy. Broad insight experience leading Data Analytics team, strategic Qual & Quant research, Panel & in-house techniques, user testing and Agency roster management including extensive budgetary controlCX insight is my specialism, having set-up, managed and enhanced various VoC programmes within multiple organisations.Love interrogating insight, building compelling stories from data and working with senior leaders to inform decision-making.
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