Amanda Rhead
IT Project/Program Leader | Product Practitioner | Automotive, Retail, MarTech | Climate & Sustainability Advocate
- Role
- IT Project & Program Manager (Product Manager) at Sonic Automotive
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Amanda Rhead
Creative and ambitious IT Program & Product Manager eager to contribute to design-led…
Experience
IT Project & Program Manager (Product Manager)
Feb 2023 — Present · Charlotte, NC, US
Marketing Technology, Salesforce, KPI performance BI dashboard- Successfully led Sonic Automotive’s 0 to 1 marketing transformation initiative which increased lead and retention rates by implementing Salesforce Marketing Cloud as part of a $7MM investment- Designed, managed and performed hands-on execution of the MVP Roadmap- Accelerated speed to market 2x on subsequent marketing releases through internal process optimization- Produced ~$218k annual savings in operational efficiencies by launching Store Performance/KPI dashboard MVP- Responsible for iterative feature roadmap, prioritization and establishing agile delivery model- Led cross-functional collaboration between Engineering, Marketing, Data and UX teams to define requirements, ensuring alignment with business goals and address user needs
Education
Wake Forest University
Bachelor of Science (BS)
2011 — 2015
Reforge
Product Management Foundations
2024 — 2024
Terra.do
Climate Change Fellowship
Skills
- Business Analysis
- E-Commerce
- Jira
- Relational Databases
- Requirements Gathering
- IT Project Management
- Requirements Analysis
- Visio
- Adobe Creative Cloud
- Scrum
- Bmc Remedy
- Agile Methodologies
- Scaled Agile Framework
- Lean-Agile
- Business Intelligence
- Confluence
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