Aaron Palacios

Experience

1. Senior Director of Communications, Americas

   KRAFTON Inc.

   Jan 2022 — Present

   Head of the KRAFTON Americas Communications Department responsible for owned and earned communications across PR, influencer, social media, community, and content management teams. Driving regional communications objectives, goals, strategies, and plans in partnership with KRAFTON’s various development studios and cross-functional global publishing teams across corporate, product, and esports verticals. Delivering internal and external crisis communications counsel to leadership and cross-functional teams while proactively providing risk management assessments. Providing regional and departmental leadership while cultivating an environment that empowers team members to grow and evolve in a successful manner. Creating KRAFTON’s corporate communications narrative and establishing thought leadership opportunities to help expose the company’s vision to a wider audience. Overseeing proactive and reactive messaging across product, corporate, and esports verticals to manage, sustain, and reinvigorate external audiences across various mediums. Actively uphold internal and external brand enforcement to ensure KRAFTON and its products are spoken about in an appropriate and positive manner.

Skills

• Social Media Marketing
• Social Media
• Creative Writing
• Public Relations
• Video Games