Aj Ou-Chang
Associate Director @爱德曼
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WORK HISTORY
Associate Director @爱德曼
London, GB
EDUCATION
University of Toronto
BA (Hons.) with Distinction, Public Policy, City Studies
Centennial College
Graduate Certificate, Corporate Communications and Public Relations
ABOUT AJ OU-CHANG
I am an award-winning marketing communications and public relations (PR) consultant passionate about addressing health inequities through empathetic storytelling that elevates marginalised voices.As a brand architect, I partner with organisations and leaders to help refine how they show up, amplify what they stand for and grow their influence through strategic brand positioning, thought leadership, storytelling and profile building.With 10+ years of experience in consumer and healthcare PR, I\'ve worked with some of the largest pharmaceutical companies and consumer health brands in the world. My expertise includes: managing patient advocacy and disease awareness campaigns, Rx to OTC switches, public affairs and health policy initiatives, product lifecycle management, media relations and press office, data and regulatory milestone communications, clinical trial recruitment, integrated marketing campaigns and developing brand guidelines / visual identity programmes.Currently, I\'m a Director at Intent Health, the only strategic patient advocacy consultancy intentionally designed to address health inequities (with a focus on rare and underserved diseases). Outside of my role, I mentor young professionals from ethnic minority backgrounds via The Talent Arc\'s No Turning Back initiative, and am a dancer and drag queen.
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