Antriksh Johari

About Antriksh Johari

With over 13 years of experience, I specialize in marketing automation, product…

Experience

1. Martech Lead

   Tata Digital

   Dec 2022 — Present · Mumbai, IN

   Lead Architect for Marketing Stack• Integration of Marketing Stack with CDP.• Manage design and implementation of MarTech architecture (Designing ER Diagrams, ETL & Structures for MAP)• Integration of Analytics & campaign with all available channels & Attribution funnels.• Leading projects on Continuous Process Improvement, New program roll out, Automation and Standardization.• SPOC for TD for entire marketing Stack.• Responsible for App Notifications, Direct Channels (Email, SMS, WABA), Offline Channels & channel attribution • Real Time Dashboards for Business optimization.

Education

• Hartmann College

  SSC, P.c.m

  2004 — 2006

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Masters in Business Administration, International Business(Marketing)

  2012 — 2014

• Hartmann College

  HSC

  1993 — 2004

• APJ Abdul Kalam Technological University

  Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering

Skills

• Microsoft Office
• Sales
• C++
• Business Analysis
• Product Development
• Analysis
• .net Compact Framework
• Management Consulting
• International Relations
• Team Management
• C#
• Insight Into Analytics and Interpreting Data
• Customer Relationship Management (Crm)
• Market Research
• International Marketing
• Management
• Marketing Management
• Market Analysis
• Import/Export Operations
• Competitive Analysis
• Start-Ups
• Sales Management
• C
• Crm
• Sap Erp
• Leadership
• Business Planning
• Marketing Strategy
• Business Development
• Digital Marketing
• Business Strategy
• Analytical Skills
• Marketing
• International Business