Alyssa Maschi

About Alyssa Maschi

As the leader of our customer marketing and advocacy team within a large global organization, I specialize in developing and managing programs that drive customer engagement and advocacy. My expertise spans customer marketing, program strategy, and people management, ensuring the growth and development of both my team and our initiatives.I excel in creating and executing effective marketing campaigns in collaboration with global sales and marketing teams, particularly within the IT sector. My skills in executive presentations and strategic planning allow me to effectively communicate and implement our vision.

Experience

1. Head of Global Customer Marketing & Advocacy Center of Excellence

   Lenovo

   May 2022 — Present · Raleigh-Durham-Chapel Hill, NC, US

   I was appointed to expand the Customer Marketing & Advocacy Program to serve the entire global organization to be the Center of Excellence. I lead a talented team of customer marketers to capture the customer\'s story and bring to life for various sales and marketing initiatives - customer presentations, paid and organic social, paid and earned media, worldwide and local marketing campaigns and events. My role has enabled me to ideate and create elements of the program to better serve our business groups, GEOs, and sales & marketing organizations. I have lead the creation of our Customer Success Stories page on Lenovo.com, refined and streamlined our internal tools, and created net-new tools leveraging AI and LLMs.Being a global program, I have strengthened my experience working with global and local sales teams to ensure they are enabled for success in delivering customer references and strategizing on how to improve upon both the seller\'s and the customer\'s experience.

Education

• College of Charleston

  BS, Business Administration and Hospitality and Tourism

Skills

• Event Planning
• Marketing
• Fundraising
• Salesforce.com
• Event Management
• Volunteer Management
• Nonprofits
• Public Speaking
• Hospitality
• Microsoft Office
• Community Outreach
• Non-Profits
• Email Marketing Software
• Social Media Marketing