Aaron L.
Senior Marketing Manager, Salesforce Marketing Cloud @Aetna, A Cvs Health Company
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WORK HISTORY
Senior Marketing Manager, Salesforce Marketing Cloud @Aetna, A Cvs Health Company
Onboarded and mentored three team members by providing structured training, ongoing guidance, and serving as a primary resource for questions and best practices.• Authored comprehensive process documentation and QA checklists, and conducted detailed campaign reviews to ensure accuracy, compliance, and successful deployments.• Implemented a new Salesforce Marketing Cloud business unit, including SMS short code acquisition, unsubscribe page configuration, data architecture design, and permission-management automations.• Launched a best-in-class digital onboarding campaign across email and SMS channels, reaching 3.5+ million recipients annually through highly dynamic, personalized content, subject line testing, and send-time optimization.• Served as a member of the MarTech AI Committee by distributing an internal AI newsletter and evaluating AI-driven solutions to improve content development efficiency and QA compliance.
EDUCATION
University of Utah
B.S., Marketing
SKILLS
ABOUT AARON L.
I\'m a marketing automation professional specialized in Salesforce Marketing Cloud. Prior to focusing on marketing automation, I gained experience across digital marketing, customer marketing, and product marketing through my work with both B2B and B2C companies.Certifications: Marketing Cloud Developer, Marketing Cloud Consultant, Marketing Cloud Administrator, Marketing Cloud Email Specialist, Salesforce Certified Administrator.Proficient with HTML/CSS, AMPscript, SQL, Microsoft Excel, and more.
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