Amanda Aj Kirby
Senior Director, Marketing and Communications @ Center for Digital Equity | Driving Strategic Marketing Initiatives
- Role
- Senior Director, Marketing and Communications at Center For Digital Equity
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Amanda Aj Kirby
With over a decade of experience in marketing and communications, I specialize in crafting impactful strategies and narratives that resonate with diverse audiences. Currently, as the Senior Director of Marketing and Communications at the Center for Digital Equity, I lead cross-functional teams to execute high-impact campaigns, foster strategic partnerships, and drive organizational storytelling. My mission is to amplify the organization\'s vision by creating accessible, audience-focused messaging that fosters meaningful engagement and supports initiatives that bridge the digital divide. I am passionate about empowering teams and leveraging innovative marketing strategies to meet organizational goals and deliver measurable results. At the Center for Digital Equity, I oversee all facets of marketing strategy, execution, and vendor collaboration. I spearheaded a full organizational rebrand, enhancing brand positioning and external recognition. By developing an annual impact report and strategic plan, we have successfully driven stakeholder engagement and increased awareness. My expertise in content strategy, storytelling, and partner relationship management has empowered cross-functional teams to deliver initiatives that align with strategic priorities, ensuring a cohesive and impactful brand presence.
Experience
Senior Director, Marketing and Communications
Feb 2025 — Present
Lead end-to-end marketing strategy, execution, and project management, overseeing all campaigns, requests, and vendor partnerships• Serve as cross-functional marketing lead, partnering closely with operations, programs, and leadership to prioritize and deliver high-impact initiatives and lifecycle campaigns• Directed full organizational rebrand, strengthening positioning and external clarity• Lead organizational storytelling and narrative development, translating strategic priorities into accessible, audience-specific messaging• Developed and promoted annual impact report and strategic plan, driving awareness and engagement across partners and stakeholders• Own and optimize marketing budget, managing allocation and performance across campaigns, tools, and vendors• Led go-to-market strategy and program launches, supporting partner growth and program adoption• Manage external agencies and vendors (PR, SEO, web), securing 300M+ media impressions• Directed website redesign and UX improvements
Education
University of Virginia
BA, American Studies, Sociology, and Media Studies
2008 — 2012
Harvard Business School Online
Certificate in Digital Marketing Strategy
William & Mary – Raymond A. Mason School of Business
Master of Business Administration (M.B.A.), Marketing
2012 — 2014
Skills
- Nonprofits
- Community Outreach
- Higher Education
- Teamwork
- Data Analysis
- Project Management
- Sports
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Program Management
- Management
- Research
- Event Planning
- Written Communication
- Mentoring
- Statistics
- Student Leadership
- Social Networking
- Spss
- Final Cut Pro
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