Alex Kennett
Sr Digital Ads Strategist @Tradable Bits
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WORK HISTORY
Sr Digital Ads Strategist @Tradable Bits
Vancouver, BC, CA
Grew ad revenue by an increase of 398% in FY23. Oversaw the planning and execution of 7.6K campaigns in 2023 which led to over 700M impressions booked, 12M clicks, and $100M of revenue for our clients.Drove a 40x increase in YoY Ad Revenue from Australian clients during a trip to Melbourne by crafting consultative sales pitches, and building campaign strategies based on their business needs. Initial campaigns launched drove record sales for clients like Listen Out, Collingwood FC, Fremantle FC, and Splendour In The Grass which led to a further increase in FY23 advertising revenue potential in the region.Managed a team of 6, overseeing $10M+ ad spend for over annual search & meta campaigns for Live Nation Canada, utilizing Excel and Tableau for streamlined campaign analysis and reporting.Hired and mentored four new members of our ads team. They now handle ten clients each and outperform their clients\' KPIs, leading to many incremental revenue opportunities.Created and implemented TikTok marketing strategies. Handled customer segmentation and consumer protection, establishing corporate branding as well as personal branding.Ran outdoor advertising such as physical towers with QR codes for contests, discounts, and fun, interactive gamification solutions at the venue and event for Barry Manilow and Live Nation.Performed marketing attribution analyses to demonstrate the effectiveness and impact of each solution, including lead nurturing efforts, on key metrics such as traffic, qualified leads, conversions, and sales.
EDUCATION
Reykjavik University
Bachelor of Commerce - BCom, Business
University of Victoria
Bachelor of Commerce - BCom, Entrepreneurship/Entrepreneurial Studies
ABOUT ALEX KENNETT
Data-driven, digital advertising expert with proven strategic planning, implementation, and execution of agile-based solutions for major players in the music industry. Excel at go-to-market campaigns with a focus on media planning, buying, budgeting, creative consulting, as well as sales and growth strategies in current and emerging markets. Excellent communicator and cross-functional leader in delivering an easy-to-understand yet actionable strategy proven to drive bottom-line growth and impact.
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